Role: Copywriter

Scope: Paid ads, email copy, promotional messaging, short-form scripts

The Challenge:
Communicate complex offers in a way that felt clear, trustworthy, and approachable — without overwhelming the audience.

The Solution:
I wrote audience-first marketing copy across ads, emails, and short-form scripts, focusing on clarity, objection-handling, and conversational hooks. Messaging was tailored to support both evergreen promotions and launch campaigns while staying aligned with brand voice.

The Outcome:
Clearer campaign messaging, stronger audience trust, and consistent performance across marketing channels.