Role:
Copywriter

Scope:
Social content, email copy, promotional messaging

The Challenge:
Create content that felt genuine and supportive while still driving engagement and action.

The Solution:
I wrote conversational content and marketing copy across social and email channels, centering empathy, clarity, and audience connection. Messaging was designed to feel human while still supporting campaign goals.

The Outcome:
Content that resonated with the audience, strengthened brand trust, and supported ongoing marketing efforts.