Role:
Copywriter.

Scope:
Paid social ads, short-form video scripts, campaign messaging

The Challenge:
Create ad copy and scripts that felt natural, motivating, and aligned with Millie’s voice — without sounding overly salesy or formulaic.

The Solution:
For Millie, I wrote paid social ad copy and short-form scripts designed to stop the scroll and speak directly to audience pain points. Each piece balanced clarity with warmth, using conversational hooks, strong openers, and clear CTAs. I adapted messaging across multiple formats — including static ads, captions, and video scripts — while supporting both evergreen and launch campaigns.

The Outcome:
Ads that felt aligned, engaging, and easy to trust, contributing to consistent campaign performance and stronger audience connection. I collaborated closely with strategy and creative teams to refine messaging and ensure cohesion across touchpoints