Role:
Copywriter

Scope:
Brand messaging, website copy, and content refinement

The Challenge:
Refine brand messaging to feel more cohesive, confident, and aligned with Christina’s voice and values.

The Solution:
I developed and refined brand-aligned copy across website pages and supporting content, focusing on tone, clarity, and emotional resonance. The work helped articulate Christina’s offerings in a way that felt intentional and easy to understand.

The Outcome:
A clearer brand voice, improved message cohesion, and copy that felt more aligned with both the brand and its audience.